How Voluntary Simplicity Powers the Solo Creator’s Path

“Nothing is enough for the man to whom enough is too little.” — Epicurus

I’ve found that the less I own, the freer I feel.

In a world that often equates success with accumulation ― more money, more possessions, more everything ― choosing less can feel like a radical act. Yet, for me, simplicity offers a path to freedom and alignment with personal values.

Before we dive deeper, it’s important to clarify a key distinction. What I’m talking about here is not living with less out of necessity or scarcity, but rather a conscious choice to simplify my life while still ensuring my wants and needs are met. 

This approach is what Duane Elgin refers to in his book Voluntary Simplicity, and it’s the lens through which I view my own philosophy. Voluntary simplicity isn’t about depriving oneself, but rather about making intentional decisions ― it’s a mindset shift. 

It’s the realization that by letting go of excess, you create room for what truly matters.

This lifestyle isn’t something I’ve forced ― it just feels right. The more I simplify, the more clarity and freedom I find in every area of my life. 

Following My Inner Compass

I’ve always been drawn to the idea of simple living. It’s an approach that aligns with who I am and how I choose to experience the world. This wasn’t something I stumbled upon later in life; it’s been an undercurrent guiding my decisions from the start.

I was raised with the common expectation of going to college, getting a job, and retiring comfortably. The vision laid out for me promised security and stability, a blueprint for a life that many aspire to.

But as I moved along this path, I began to feel a disconnect.

When I entered the corporate world, it became even more apparent that this wasn’t the life I wanted. I spent a few years in corporate finance, and it was there that I felt more out of place than ever before.

The high-pressure, profit-driven environment was at odds with my values, leaving me questioning whether I was sacrificing more than I was gaining.

Choosing simplicity wasn’t just a rejection of the traditional path ― it was a return to myself. It’s not the most conventional approach, but it’s the one that feels true to who I am.

I know not everyone will find me relatable, and that’s okay.

But I believe there are elements of voluntary simplicity that anyone can integrate into their life, especially in a world where growing political uncertainty, environmental challenges, and economic instability make resilience and intentional living more important than ever.

Simple Actions to Align Your Life

If you're drawn to a simpler way of living, you can start by letting go of what no longer serves you ― but that doesn’t mean you have to give up everything at once.

Take a step back and reflect on how your work and lifestyle align with your values. Are there areas where you can downshift, cut unnecessary expenses, or be more intentional with your daily routines? 

Start small ― think about what feels out of place or unnecessary in your life, and consider how letting it go might create space for something more meaningful.

For me, this looks like living in small spaces, eating meals at home, and shopping secondhand instead of buying new whenever I can. It’s a conscious choice to reject the culture of excess and waste that harms the planet and keeps us tethered to jobs and obligations that don’t align with our values.

Rather than spending money on things I don’t need, I try to focus on what genuinely brings me joy, like hiking and trail running outdoors, where the primary cost is time and effort.

But there’s no single right way to do it. A life of voluntary simplicity looks different for everyone, and how you approach it is up to you. 

The most important thing is to not be afraid to question the path you're on, rewrite the rules, and design a life that feels more like yours.

Simplicity as a Launchpad for Solopreneurs

When you embrace voluntary simplicity, you naturally reduce your daily expenses, which means you don’t need as much income to support your lifestyle. 

This gives you the freedom to take risks, explore creative pursuits, and invest in your business without the constant pressure to generate immediate returns. 

But voluntary simplicity is about more than just cutting back ― it’s about living with intention. It’s a shift in perspective, where success is defined not by how much you have but by how well your life aligns with your values, priorities, and sense of purpose.

This mindset fosters creativity, allowing solopreneurs to invest time and resources into projects that bring them fulfillment rather than chasing the constant need for growth or more income.

It makes it easier to explore passion projects, experiment with new ideas, and embrace a slower, more sustainable path to growth that aligns with your long-term vision.

By focusing on less, you create space for more ― more time to develop your skills, explore your interests, and build a business that reflects your values.

Building Resilience in Uncertain Times

As AI continues to replace traditional jobs, wealth inequality skyrockets, and government programs and social safety nets shrink or vanish, there’s no doubt in my mind we’ll see more political unrest and economic upheaval in the coming months and years.

Building a life that’s less dependent on external systems and more aligned with your values will offer greater freedom and security no matter what the future holds. 

The combination of voluntary simplicity and building a location-independent business as a solo creator offers a powerful foundation for resilience in the face of uncertainty. It allows us to maneuver through the complexities of today’s world with greater autonomy and flexibility. 

The more we can simplify, downshift, and cultivate self-reliance, the better equipped we’ll be to navigate the challenges ahead. 

This is how we fight back against a system that no longer serves us.

That’s all for this one.

Thanks for reading.

TLDR: Less is more ― creating freedom and resilience in uncertain times. 

Why Slow, Sustainable Growth Is the New Hustle

"Be not afraid of growing slowly; be afraid only of standing still." — Chinese proverb

The whole "hustle harder, scale faster" mentality just isn’t for me.

We’re constantly told that success in business means scaling as quickly as possible, hitting that elusive six-figure mark, and always hustling to get ahead. It’s the narrative we see on social media, hear in podcasts, and feel all around us ― that more, faster, is always better.

So, I’ve been asking myself: What if we approached business differently? What if we saw it as a mindful, deliberate process of building something that’s designed to bring joy and fulfillment, not just the traditional markers of success?

This is the mindset I’m applying to my own business.

Take Small, Intentional Steps

Instead of diving in headfirst, I’m focusing on taking small steps that align with my vision. This might mean taking on freelance work or part-time jobs to support myself while I build my business. It’s about testing ideas, seeing what works, and adjusting as I go. 

This approach lets me stay focused without feeling overwhelmed. It gives me space to take a step back when imposter syndrome inevitably creeps in, so I can regain perspective, remind myself how far I’ve come, and keep moving forward with confidence.

The pressure to do everything at once just isn’t there, and I don’t feel the need to chase growth for growth’s sake. I’m learning to embrace the process by giving myself permission to change my mind, try new things, and let my business evolve along with my life.

Of course, taking the slow route isn’t always easy. The world celebrates quick success. The pressure to scale fast is real, and it can be tough not to compare myself to others who are moving faster or seem to have it all figured out.

It’s easy to feel like I’m falling behind, but the truth is, I’m exactly where I need to be. 

My progress might be slower, but it’s steady. Every step I take in the direction of my vision brings me closer to building something that is uniquely mine.

Design Your Ideal Work-Life Framework

Now consider how this approach could look in your own life.

Take a moment to imagine your ideal workday, week, and year. This is your chance to dream big, but also get practical. Consider things like:

👉 What does your workday look like? Are you working from home, in a co-working space, or on the go? How many hours are you working, and how do you spend your time? 
👉 How much flexibility do you need? Do you want mid-afternoon breaks, fewer workdays per week, or certain months off to recharge?
👉 What are your personal values? How does your business align with what matters most to you, whether that’s free time, personal growth, or contributing to a larger cause?

By getting clear on your ideal day, week, and year, you’re setting a roadmap for how your business will support your lifestyle ― not the other way around. 

This vision isn’t static either. It will evolve over time, and that’s perfectly okay.

Learn Through Experimentation

One of the greatest advantages of slow growth is the freedom to experiment. 

When you’re not rushing to scale, you have the space to test different ideas, approaches, and strategies without the fear of massive consequences. Instead of being locked into a rigid plan, you can adapt, pivot, and refine your approach based on what truly resonates with you and your audience.

Experimentation is where the magic happens. It’s how you develop a deeper understanding of what works for your unique business. For me, this has meant trying new content formats ― this blog being one of them ― and learning what aligns with my strengths and interests.

This approach is helping me shape a creative process that feels both sustainable and fulfilling.

It also builds confidence, as you begin to trust your own process and judgment. You stop chasing trends and start making decisions that align with your long-term vision rather than short-term wins.

The more you experiment, the clearer your path becomes. Over time, the seemingly small choices ― what to write about, where to show up, how to engage ― add up, creating a business and a creative journey that feels intentional, aligned, and uniquely yours.

Find Joy in the Journey

In a world obsessed with quick wins and instant results, it’s easy to lose sight of what truly matters.

Growth at your own pace allows you to build a business that aligns with your values, supports your goals, and enhances your life. It might not look like the flashy success stories you see online, but it’s real, meaningful, and lasting.

So, here’s to ditching hustle culture and embracing a slower, more intentional approach ― one that not only leads to greater financial freedom but also enriches our lives with a sense of purpose.

That’s all for this one.

What’s your take ― is slow and steady the way to go? 

Join the conversation on Bluesky.

TLDR: Slow, steady growth is about building with intention, not speed.

Waiting to Feel Ready Is Holding You Back

“The secret of getting ahead is getting started.” — Mark Twain

It’s a trap we all fall into: waiting for the perfect moment to start.

You tweak, refine, and second-guess every detail, thinking that just a little more time will make everything click. But here’s the truth ― readiness is a moving target. 

The more you learn, the more your standards rise, and the longer you wait, the harder it gets to put yourself out there. What once seemed like a small step feels like an insurmountable leap because you’ve overcomplicated the process in your mind. 

But here’s the thing: The only way to actually get better is through doing.

You’ll never feel 100% ready, and that’s okay. The trick is to start before you feel ready. 

By putting your work out there for the world to see, you force yourself to refine your ideas in public, gather real feedback, and build confidence in your ability to figure things out as you go. 

It’s uncomfortable at first, but that’s where the real progress happens.

Ditch Perfection

When I first started sharing my work online, I was terrified. I thought, What if people think my ideas are dumb? or What if I get criticized? 

There were so many questions swirling in my head, and I couldn’t shake the fear of putting something out there that wasn’t perfect. I wanted everything to be just right ― the visuals, the message, the delivery ― so that I could present myself as a professional. 

But that mentality only held me back. 

The truth is, nobody expects perfection, especially not in the early stages. People don’t connect with perfection; they connect with authenticity, with the person behind the work, with the growth they see unfolding in real time. 

When you share your work before you feel ready, you open up a window for others to see your process, which is often far more compelling than the finished product.

In fact, people connect more with your journey than with a polished end product. 

They want to see your growth, your struggles, and how you overcome challenges. They want to be a part of your story, not just an observer of the final chapter.

It's the raw moments, the learning experiences, and the honest steps you take that build trust and make you more relatable.

Action = Clarity

Sharing your work before you’re ready gives you clarity you can’t get on your own.

In the beginning, I obsessed over all the wrong things ― how my content looked, whether it was received the “right” way, and if it fit some invisible standard of perfection. 

I spent more time tweaking than actually creating, convinced that if I just refined things a little more, I’d finally get it right.

When I finally started sharing, I realized something surprising: I wasn’t even focused on the right things. I had been trying to do what everyone else was doing, assuming that was the path to success. 

But chasing someone else’s formula didn’t feel fulfilling ― it felt forced.

I had to accept that there’s no single right way to create, share, or build something meaningful. The only way to find your own direction is through action.

Once I understood that, I stopped trying to fit into a mold and started experimenting. I paid attention to what resonated ― not just with others, but with me. What felt natural? What did I enjoy working on? What ideas did I keep coming back to?

Clarity didn’t come from planning or overanalyzing. It came from sharing, reflecting, and adjusting as I went.

I had to let go of the fear of being wrong or looking unpolished and just put my ideas out there. Only then did I start to see what actually felt right.

Feedback Fuels Growth

One of the most valuable things that comes from publishing before you feel ready is feedback. It’s not just about putting your ideas out into the world ― it’s about hearing directly from the people who resonate with your work. 

It’s about knowing what lands and what doesn’t, what excites people, and what falls flat.

When you’re just starting out, it’s easy to feel like you’re flying blind, unsure of whether what you’re creating actually matters. 

But publishing before you feel ready forces you to face that uncertainty head-on. You get to hear from your audience and refine your work based on their input.

It might be positive comments that encourage you to keep going, it might be constructive criticism that helps you see things from a new perspective, or it might be crickets. But it’s all useful. 

Without feedback, you’re just guessing. You’re working in a vacuum. The faster you can start gathering insights from real people, the faster you can grow.

Every response ― good, bad, or nonexistent ― teaches you something about your audience and how to communicate your ideas more effectively.

When you commit to sharing your work before you feel ready, you’re trusting the process. 

The magic happens when you stop fixating on the end goal and start focusing on the steps that get you there ― each small action builds momentum, each experiment teaches you something new, and before you know it, progress becomes inevitable.

Just Start

The most successful creators and solopreneurs didn’t wait for the perfect moment. They started anyway, learned along the way, and kept showing up, even when they didn’t feel ready.

If you wait for everything to line up perfectly, you’ll never start. You’ll always be waiting for that elusive moment of readiness, but it will never come. 

The truth is, the best time to start is always now.

Share your ideas, your progress, and your journey ― no matter how messy it might seem ― and trust that the process will get you where you need to go.

The path ahead might not look like what you imagined, but the only way to know is to take that first step. You’ll adjust, adapt, and learn as you go, but you’ll never find your way without starting.

That’s all for this one.

TLDR: There’s no perfect way ― only your way, and you’ll only find it by doing. 

I’m Not Big on Winter Hiking (Here’s What I Focus on Instead)

"Winter is a season of recovery and preparation." — Paul Theroux

Some people enjoy winter hiking. I’m not one of them.

It’s easy to assume that because I love hiking, I do it year-round. That when winter rolls in, I’m out there trudging through the snow and layering up like an REI catalog. 

But here’s the truth: I don’t do winter hiking. I have zero interest in it.

I’m just not a cold-weather person. I don’t like freezing fingers, icy trails, or the hassle of gearing up just to stay warm. Winter isn’t a season I try to push through ― it’s a season for me to step back.

While some people lean into winter adventures, I use this time differently. 

The Off-Season Advantage

I could force myself into winter hiking. I could bundle up and trudge through the snow to capture those beautiful winter scenes of snow-covered trails and frozen waterfalls. 

But I’ve learned that it’s just not for me. Instead, winter is when I pause, reset, and focus on the bigger picture. 

Winter is a quieter, more intentional season of growth. After a tough training season, my body needs a break, and winter gives me that space. 

I’m not out on the trails pushing through icy conditions. Instead, I try to stay active in ways that support recovery and help me prepare for the next adventure without burning out.

But beyond physical recovery, it’s also about shifting my mindset. 

Instead of seeing winter as lost time, I’m recognizing it as an essential part of my creative cycle ― a season for reflection, big-picture thinking, and laying the groundwork for what’s next.

Winter is when I recalibrate my business and make decisions that move me closer to the life I want to live. This time allows me to strategize, plan, and build systems that will support me in the long run.

By embracing the slower pace, I’m able to think more strategically about where I want to go and how to align my work with that vision.

It’s the off-season, and for me, it’s a season of possibility.

How I Missed the Mark This Year

Winter is when I switch gears, but I don’t want the public-facing side of my business to grind to a halt, which is kind of what happened this year. Without a solid plan in place, I lost my momentum, and that’s a lesson I’m taking forward. 

One of the biggest challenges I faced as a new creator in my niche was not having a backlog of content to lean on. On top of that, I let myself get sidetracked by politics, all while navigating the sudden and heartbreaking loss of my senior dog.

Because of this, keeping up felt impossible, and I knew I needed a better approach ― one that would allow me to stay consistent without the pressure of constantly producing in the moment.

I wanted a system that kept my content flowing, even when life got unpredictable.

To remedy this, I plan to create more evergreen content ― material that remains relevant over time, such as guides, listicles, and inspiration for outdoor adventures ― while reserving real-time, outdoor content for the months when I’m out on the trails.

I’m also thinking about ways to shift my focus seasonally to keep things fresh. 

For example, in the winter months, I might focus more on the business side of things. This could mean sharing insights on building a business aligned with your lifestyle, offering tips for solo creators, diving deeper into specific topics, or working on side projects.

That way, I can stay engaged with my audience, build a content library that works harder for me year-round, and enjoy the freedom to live and work on my terms.

This approach not only supports my business goals but also opens up the possibility to snowbird (to spend winters somewhere warmer) without losing momentum or compromising success.

Planting Seeds for the Future

These last few months have been a reminder that growth doesn’t come from endless hustle. It comes from strategic planning and knowing when to push and when to pull back, understanding that both are essential.

The off-season, with its slower pace, is a crucial part of that equation. 

Some of my best ideas come when I step away from the constant push to produce and sit quietly with my thoughts. These quiet moments not only help me process difficult times, but they also give me the space I need to reflect, recharge, and find clarity amidst the chaos.

It was during this period of slowing down that I shifted focus, rebranded, and started this blog. I allowed myself the necessary time to reassess my goals and set a new course for my work.

Slowing down isn’t a setback; it’s an investment in long-term sustainability. It’s not about doing less; it’s about doing what matters more ― building a solid foundation for what’s to come.

The off-season isn’t a time to be overlooked or wasted. It’s a time to nurture the seeds for what’s next, to find inspiration in the quiet, and to give space for new ideas to take root. 

And that, for me, is the true value of this season.

That’s all for this one. Thanks for reading.

TLDR: Unlock the power of the off-season and build a business on your terms.

Feeling Like a Fraud? Here’s How to Keep Going

“I am not a writer. I’ve been fooling myself and other people.” — John Steinbeck

I’ve started and archived a handful of blogs over the years.

In 2010, after a year of backpacking in South America, I moved to Mexico City to chase my dream of becoming a travel writer. 

I was obsessed with the PBS show, Globe Trekker, but making videos of my own seemed out of reach at the time. Instead, I wanted to write for print magazines and guidebooks.

But print was already on its way out, and everything was moving online. My focus shifted along with it.

I started a blog to promote my work and began networking with other travel bloggers. This opened doors to freelance opportunities, a writing project with the tourism board, and an ambassador role promoting travel to Mexico. 

Everything seemed to be falling into place ― but with each new opportunity came a nagging sense of self-doubt.

I found myself wondering, Who am I to write about this? The thought kept looping in my head. I wasn’t an expert. I was still figuring things out. What if people saw right through me? 

The Silent Struggle

The ambassador program ended a year later and I moved to Playa del Carmen, then Cancun. 

I loved what I was doing, but I couldn’t shake the feeling that I wasn’t enough or that I didn’t belong. It was like I was constantly questioning whether I had earned my place. So, when a full-time content developer role came up, I saw it as a way to gain the professional credibility I felt I was missing.

I spent the next four years working in an office in downtown Cancun writing editorial content and sales copy for an online booking site. It was a solid job, but eventually, the six-day workweek (yes, really!) wore me down, and I started looking for something with more flexibility.

I moved on to a content manager role for a small, family-owned real estate company, which allowed me to work remotely. During this time, I also took on contract work for a few other travel booking sites and started another blog that never really took off. 

Fast forward to 2020, and I was back in Philly about to start a full-time SEO analyst role when the pandemic hit, and the offer was rescinded. I’ve been freelancing ever since.

Over the years, I’ve watched some of the bloggers who started around the same time as me become very successful. Some of them I’ve followed for over a decade now. 

It’s wild to think what could have been if I’d been able to get myself in the right headspace, but back then I didn’t understand what I was up against.

Imposter syndrome is one of the biggest roadblocks for solo creators. It creeps in when we start something new, step outside our comfort zone, or put our work out into the world. It convinces us that we’re not good enough, that we don’t belong, that we’ll be exposed as a fraud.

But here’s the truth: Almost everyone who has found success doing work they care deeply about has felt this way. The difference is, they kept going anyway.

What Imposter Syndrome Actually Is

Imposter syndrome isn’t just self-doubt ― it’s the persistent feeling that you’re not as competent as people think you are, despite evidence of your skills or success. It’s the voice in your head that whispers:

• “I just got lucky.”

• “I don’t actually know what I’m doing.”

• “Eventually, people will realize I have no idea what I’m talking about.”

It’s especially common when you’re starting a new business or stepping into a new industry. When you’re charting your own path ― without a boss, a clear roadmap, or external validation ― it’s easy to feel like you don’t measure up.

But here’s the paradox: The more you learn, the more aware you become of what you don’t know. That’s why imposter syndrome often hits hardest when you’re actually making progress. 

Instead of a sign that you should stop, it’s often proof that you’re growing.

Now that I understand imposter syndrome for what it is, I’m moving forward with a clearer perspective, knowing that setbacks and pauses aren’t failures ― they’re simply part of the journey.

How to Break Free

If you’re waiting for the day imposter syndrome disappears, you might be waiting forever. The truth is, it never fully goes away ― you just get better at moving forward despite it.

Instead of seeing it as a problem, recognize it as a sign of growth. It means you’re operating at your edge, stretching beyond what’s comfortable, and growing into the person you’re becoming. 

The key isn’t to eliminate it but to learn how to work with it. Here’s how:

👉 Reframe self-doubt. Instead of “I’m not good enough,” try “I’m in the process of improving.” Progress is the goal ― not perfection.
👉 Take action despite the doubt. Confidence isn’t a prerequisite for putting yourself out there. It’s a result of showing up, over and over again.
👉 Look at the facts. Make a list of your wins ― big or small. Revisit it whenever imposter syndrome creeps in.
👉 Surround yourself with proof. Join communities, connect with other creators, and remember: You’re not alone in this.

Confidence isn’t built by waiting until you feel ready. It’s built by taking action, proving to yourself that you can figure things out as you go. Every step forward is proof that you belong, even when doubt tries to convince you otherwise. 

And it’s okay to pause along the way ― sometimes stepping back to prevent overwhelm is exactly what you need. Slow growth is sustainable. It allows you to keep moving forward at a pace that feels right for you.

So, the next time you hear that voice whisper, Who are you to do this? ― answer it with action. Keep showing up, keep learning, and keep going. Because the only way to fail is to stop.

That’s all for this one.

I hope it helped.

TLDR: Imposter syndrome never fully fades ― work through it, not against it.

Why Starting Is Easy (& the Dip Feels Impossible)

“Never quit something with great long-term potential just because you can’t deal with the stress of the moment.” – Seth Godin

About a year ago, I started my Instagram account. 

I was excited and optimistic, ready to share my ideas and vision. But stepping back into the world of social media after being away for a while felt both unfamiliar and a little overwhelming.

A lot had changed in just a few years. I thought I’d pick things up easily, but the more I tried, the more I felt like a total newbie fumbling around in a space that had grown too advanced in my absence. 

It was a classic case of the Dunning-Kruger effect in action.

Why You Feel Like an Expert — Until You Don’t

The Dunning-Kruger effect is a phenomenon where people with limited knowledge tend to overestimate their abilities. When starting something new or learning a skill, you might feel more confident than you should because you haven’t yet encountered the full complexity of the task.

This overconfidence can often be a double-edged sword. It pushes you to take action, but it can also make the inevitable challenges feel more frustrating when you run into them.

It’s a process that shows up everywhere ― from learning a new language to starting a new job ― and it applies to learning or trying anything new. 

At first, it feels simple.

When you’re just starting out, you think you know more than you actually do. But as you dive deeper, you start to see just how much there is to learn.

Over time, with knowledge and persistence, you begin climbing the growth curve, eventually reaching a point where your confidence aligns with your actual competence.

🚀 Summiting Mount Stupid: The Initial Overconfidence Phase

Starting an Instagram account after years away from social media felt like the perfect example of this.

I thought I could just dive in and make quick progress — how hard could it be to post a few short videos and watch the followers roll in? 

I was eager to create and share, convinced that I had a grasp on what would resonate with my audience, and I was sure I’d start seeing engagement and growth right away. 

I thought, "I have a unique perspective to offer. This will be easy."

Looking back, I realize I was standing at the peak of Mount Stupid. The excitement of starting something new, combined with the unrealistic belief that success would come easily, kept me going in the face of initial setbacks. 

But my early overconfidence was met with the cold reality of shifting social media algorithms, the complexities of short-form video, and the constant pressure to post new content.

I struggled to find my footing and I began to question whether I was even cut out for this at all.

🫠 Sinking into the Valley of Despair: The Dip

After that initial burst of enthusiasm, reality quickly set in. 

I realized how much I didn’t know, especially when it came to short-form video. And I simply lacked the skills and the strategy to grow in a crowded digital space.

Social media made me feel like I was creating to feed an algorithm instead of being true to myself. The pressure to chase trends, optimize for engagement, and post constantly drained my motivation and replaced it with a sense of obligation.

So, I took a step back. I needed time to figure things out, to refine my approach, and to get clear on what I was really trying to achieve.  

The beginner’s phase had tricked me into thinking I knew more than I did, and now I was in the uncomfortable phase where I was fully aware of just how little I actually knew. 

Seth Godin fans will recognize this as the dip. It's the point where progress slows down, obstacles feel insurmountable, and the temptation to quit is at its highest.

I was starting to feel the weight of imposter syndrome. I found myself wondering, Am I good enough? Do I even know what I’m doing? There were moments when I felt like I was faking it, wondering if others were seeing through my efforts.

But here’s the thing: that feeling is normal. Everyone goes through it.

There’s a famous Ira Glass quote about being a beginner that I love. In it he talks about the gap that exists between your work and your taste and how, “You’ve just gotta fight your way through.” 

💡 Ascending the Slope of Enlightenment: The Sustained Growth Phase 

I’m willing to accept that struggle is part of the process. 

Every video that falls flat teaches me something new about what works and what doesn’t. Every post that underperforms is an opportunity to reflect and experiment with different approaches. 

The real challenge isn’t giving up when things aren’t going as planned, but rather continuing to show up and adjust as you go. It’s about embracing the process, even when progress feels slow or uncertain. It takes consistent effort and a willingness to fail ― and then try again.

I’m still figuring out how to tell stories effectively in a 15-second video, how to improve my editing skills, and how to engage with my audience in a more meaningful way. 

At the same time, I’m exploring other ways to build a business outside of social media, where I can express myself more authentically and form genuine connections, free from the manipulative influence of profit-driven algorithms. This blog is one example of that approach.

The growth phase isn’t about instant results; it’s about putting in the work, staying curious, and maintaining the belief that progress is happening, even if it’s not always visible right away. 

I’m committed to the long game and confident I’ll find my way.

Learning to Embrace the Messy Middle

A year ago, I dove in with the excitement and confidence of a beginner. But as the challenges piled up and doubt crept in, I quickly discovered just how much more there was to learn.

Instead of letting this realization hold me back, I’ve come to understand it as part of the process ― a necessary step in gaining true competence.

This is top of mind for me having recently started this blog. I know that there will be moments where I feel overconfident again, only to be humbled by new complexities. But now, I’m more equipped to handle those moments with a sense of curiosity, persistence, and optimism. 

I think it’s helpful to remember that the journey of starting something new is rarely linear. Sometimes, progress is slow, and the road ahead is filled with obstacles. 

But these challenges aren’t signs of failure ― they’re proof that we’re moving beyond the surface level and truly engaging with the work. 

I’m still sitting in the dip, but I’m confident that with time and effort, I’ll reach the place where the hard work pays off and the plateau of sustainability doesn’t feel quite so far out of reach.

If you’re starting something new or struggling through the dip, the best advice I can offer is to keep showing up, stay curious, and trust that growth is happening, even when it feels slow. 

The process might be challenging, but it’s shaping you into someone who can truly master the craft ― and that’s where the real success lies.

That’s all for this one.

Thank you for reading.

I hope it helped.

TLDR: Starting is easy, but the messy middle is where the magic happens.

How the Interest Graph Is Taking Over

“I want creators quitting their part-time jobs and being creative for a living.” – Jack Conte

We’re witnessing the fall of the follow.

Social media is evolving, and with it, the way we connect with audiences. We’re moving from a “follower” era to an “interest” era, and this shift is having a huge impact on how we create and deliver content.

Lately, I’ve been focused on coming up with ways to improve my content, especially short-form video, while also looking more broadly at some of the changes taking place on social media platforms.

Here’s what’s happening ― and why it matters: 

Relevance is the New Reach

For over a decade, traditional social media algorithms focused heavily on the social graph, meaning that what users saw on their feeds was based primarily on who they followed and the interactions within their network. 

The social or follower graph was all about loyalty. If you wanted to reach users, you’d focus on building a large follower base and getting engagement from that audience. 

Over the last few years, social platforms have shifted toward the interest graph, where content is served based on a user’s expressed interests rather than just who they follow. Think of TikTok’s “For You” page or Instagram’s “Explore” feed. 

These spaces are built on user behavior patterns, feeding content to people who have shown an interest in a specific topic ― whether they follow that profile or not. This means your posts could be seen by new audiences, expanding your reach beyond just your followers.

And while some users love it, creators are realizing that the new interest-driven algorithm disrupts lasting connections, leaving them with less control over their work and audience.

Patreon’s founder, Jack Conte, spoke at length about the impact this shift is having on creators in his SXSW Keynote, Death of the Follower & the Future of Creativity on the Web.  

He argues that prioritizing content discovery over fostering genuine connections with followers is making it harder for creators to reach their true fans, undermining their creative freedom and financial stability, and forcing them to chase trends rather than focus on meaningful work. 

It's a powerful take on the challenges and future of creative freedom.

Adapting to the Shift

Here’s the thing: we can’t control how social media platforms operate, but if we want to continue to benefit from discovery and reach, we have to play the game.

The social media landscape is always changing, and while it might feel unpredictable, the creators who succeed are the ones who stay flexible and learn to work with the new algorithms. 

Besides, the interest graph is all about tapping into people’s passions and curiosity, which is exactly where travel content shines. Small creators, rural towns, and niche destinations now have almost as much opportunity to reach users as big influencers and well-funded tourism boards. 

There are 3 key ways this shift opens new doors for reaching potential travelers:

• Broader reach without followers

• Focus on content quality and relevance

• Aligning content with traveler interests

Of course, capturing attention is just the first step and building on social media alone won’t cut it anymore ― you need your own platform.

That way, you can use social media for discovery and include clear calls-to-action in your content to direct viewers to your blog, newsletter, or website, where you can build deeper connections.

This is the approach I’m taking. I want to leverage social media without being glued to it, focusing my time on creating meaningful content rather than chasing algorithms. 

With that in mind, let’s talk strategy.

Creating for the Interest Economy

With the interest graph, the old “quantity over quality” approach of posting constantly just to keep your followers engaged is fading out. Now, social media platforms are prioritizing high-quality content that matches specific audience interests ― no matter where it’s coming from.   

Here are 5 ways to capitalize on the interest-based shift:

👉 Define Your Content Pillars 

If you want to grab attention through the interest graph, create content that sparks curiosity or solves a problem, rather than just pumping out posts to stay in the feed. Think of topics that naturally align with your destination and build your content around these key themes.

🔥Take action: List 3–5 categories that align with your destination’s strengths. Use these themes to guide content creation and ensure that each post or campaign speaks directly to these interests.

👉 Use Searchable Keywords 

The interest graph is driven largely by searchable keywords that indicate what a post is about. By optimizing your captions, you increase the chances of your posts being discovered by people who are already interested in those experiences ― think SEO for social media posts.

🔥Take action: Research popular keywords and hashtags in your niche. Use tools like Google Trends or Allintitle to see what people are searching for in relation to your specific themes and incorporate these keywords naturally into your posts to increase discoverability.

👉 Create Evergreen Content Around Niche Interests

Evergreen content is especially valuable in an interest-based algorithm. Focus on creating high-quality, interest-driven content that provides ongoing value such as listicles or guides. This type of content remains relevant and searchable long after it’s posted.

🔥Take action: Plan out 2–3 pieces of evergreen content per month around your core themes. These will serve as long-term assets with the potential to reach new people over a long period of time.

👉 Ride the Trend Wave and Use Hooks

Getting lots of views or going viral on social media is often all about tapping into trends. Platforms prioritize content that grabs attention in the first few seconds, so jumping on trending audio, prompts, or challenges that speak to the interests of your audience is a great way to get noticed. 

🔥Take action: Pick a trending audio or hashtag that fits your brand, create a captivating hook, and see how it performs. Test different approaches to find what resonates with your target audience.

👉 Experiment with Interest-Driven Ad Campaigns

Social platforms now offer advanced targeting options that go way beyond just followers. Many allow you to target ads based on user interests. These targeted ads often yield higher engagement and conversions because they reach the right people. 

🔥Take action: Choose one of your best performing reels and create a small test ad campaign with interest-based targeting on platforms like Facebook or Instagram. Even a small ad budget can go a long way if you focus on reaching users who are already interested in what you offer. 

The Future of Content Discovery

The shift from follower-based reach to interest-driven algorithms opens new doors for content creators and destination marketers. It means we don’t need to worry as much about follower counts.

Now, it’s more about engagement and relevance, not just vanity metrics.

The landscape has become more dynamic, and creators must be agile, constantly adapting their content to reflect trending topics and user preferences, just to stay relevant.

By consistently delivering value that aligns with the interests of your target audience, you can increase the likelihood that your content continues to reach the right people.

So, embrace the shift ― create content around your destination’s unique experiences, and let the interest graph bring it to the right audience.

That’s all for this one. Thanks for reading.

What are your thoughts on the current state of social media?

Join the conversation on Bluesky.

TLDR: The creator landscape is evolving ― interest is the new currency.

Solo Creators Are the Future — Here’s Why

“Uncertainty and freedom are two sides of the same coin.” – Dan Koe

The way we work is changing.

Traditional jobs and business models are no longer the only paths to success. Instead, we’re seeing a shift toward independent digital work and the rise of solopreneurs ― innovators building one-person businesses, setting their own terms, and creating meaningful work on their schedules.

But why does this shift matter, and how can we tap into it as creators?

Redefining Success Beyond the 9-to-5

Dan Koe, a writer and entrepreneur focused on lifestyle design and one-person businesses, offers valuable insights on this topic. If you’re unfamiliar with his work, his latest blog post, How To Think Originally, is a great place to start.

Dan highlights the growing trend of digital independence, presenting a vision for work that’s far removed from the traditional 9-to-5 grind.

His ideas resonate deeply with those of us who aspire to build a solo career online ― creating systems, solving problems, and aligning our work with our values.

But this shift isn’t just about quitting your job or becoming your own boss. It’s about embracing a mindset that prioritizes autonomy, creativity, and connection.

It’s about doing work that aligns with who we are and what we value most.

By stepping away from the constraints of conventional employment, we unlock the freedom to be more creative, the chance to directly impact a niche market, and the ability to build something sustainable ― all on our own terms.

From Digital Tools to Real-World Impact

It starts with leveraging the digital tools available to us. Social media and creator platforms make it easier than ever to reach people globally while working from anywhere. 

For those of us building careers in the travel and destination marketing space, the opportunity is right in front of us.

Whether you’re creating educational content or curating local experiences, there’s a way to turn your expertise into income. The tools are available for anyone with the vision to use them.

Here are 5 ways to make independent digital work work for you:

👉 Embrace the Creator Economy

The creator economy isn’t just for influencers; it’s for anyone who wants to build a business around their interests. 

You can leverage social media to get your message out and grow an audience, but relying solely on social media platforms leaves your work vulnerable to algorithm changes or platform disruptions ― we’re seeing this happen in real time on Twitter/X, Instagram, and TikTok. 

Fortunately, it’s easier than ever for creators to build their own platforms, whether through blogs, newsletters, or private communities. These channels give you more control over your audience and content, which is crucial as the social media landscape continues to shift. 

By owning your space, you can build a foundation that grows with you, not the whims of a third-party platform. 

👉 Leverage AI and Automation Tools

No longer just a buzzword; AI is becoming a powerful tool for creators. 

Imagine generating new ideas and optimizing your creative process in ways that free up time to focus on what matters most. AI automation can save you time and streamline your work process, unlocking more time for creativity and connection. 

But it’s not all positive. With the introduction of AI personas ― virtual personalities powered by AI that can engage with audiences, produce content, and even interact in real-time ― the lines between human and machine-generated content are blurring.

These blurred lines raise important questions about authenticity and trust. 

The key will be finding a balance ― leveraging AI as a productivity tool without losing sight of the human element that makes content unique.

👉 Build Systems That Let You Work On Your Own Terms

One of the biggest appeals of this future of work is autonomy and the importance of creating systems and processes that allow us to take control over our schedules, the projects we take on, and the way we interact with our audience. 

For creators and solopreneurs, this is incredibly powerful. 

This flexibility allows for a level of personal freedom that traditional work structures often can’t provide. By embracing an independent mindset, anyone can build a business that reflects their personal values, creative vision, and lifestyle goals.

However, this autonomy also requires discipline and adaptability, as we must navigate the ups and downs of managing our own business while maintaining our creative integrity. 

It’s a balancing act, for sure, but one that can ultimately lead to a more fulfilling career. 

👉 Diversify Your Income Streams

Multiple income streams create a safety net, making your business more resilient and enabling you to take advantage of new opportunities as they arise. Think freelance gigs, user-generated content, subscription models, affiliate marketing, and digital products.

Diversification also allows you to tap into different audience segments and leverage your skills in various ways. For example, freelance gigs can provide a steady cash flow, while affiliate marketing and digital products offer the potential for more passive income. 

Physical products can be another good option to diversify your income, but they come with challenges like inventory, shipping, and scalability. While less passive than digital options, they offer tangible value, especially if they align with your niche and audience's interests.

👉 Prioritize Long-Term Growth

The future of work is constantly evolving. Focus on building a brand and business that will grow over time, rather than chasing quick wins. Stay open to new opportunities, adapt quickly to changes in the digital landscape, and be willing to pivot when necessary.

Building a lasting brand is about acquiring new skills, embracing new technology, and making thoughtful, strategic choices today that will pay off in the years to come.

Another benefit to having your own business ― or even just a side gig ― is that it provides a safety net in a world where AI is rapidly reshaping traditional jobs.

Instead of relying solely on an employer, you’ll have greater control over your income, the ability to adapt to industry shifts, and the freedom to leverage AI as a tool rather than see it as a threat.

Create Work that Works for You

If you’re a content creator, the work revolution is already here. You have the ability to build your own business, set your own schedule, and create something that truly matters. The hardest part is handling the uncertainty that goes along with following an unconventional path.

By embracing digital independence, you can take full control of your career and make an income doing what you love. It’s not just about financial freedom ― it’s about designing a life and workstyle that align with your interests, values, and goals.

The future is yours to shape.

So, take that next step, experiment, and keep building. The possibilities are endless if you’re willing to learn, adapt, and stay consistent.

That’s all for this one.

TLDR: One-person businesses will be the future. AI and you.

Higher Trail: My Path to Purpose-Driven Work

"How we spend our days is, of course, how we spend our lives." – Annie Dillard

For years, I struggled with the idea of traditional work. 

The 9-to-5 grind never seemed to align with the kind of life I wanted ― a life where freedom, creativity, and personal growth were central to everything I did.

When I was in my 20s, I read three books that fundamentally reshaped the way I thought about making a living: Vagabonding by Rolf Potts, The 4-Hour Workweek by Tim Ferriss, and Your Money or Your Life by Joseph R. Dominguez and Vicki Robin. 

These writers challenged me to question the status quo and reevaluate what a meaningful life and career could look like. They helped me see that fulfillment doesn’t always come from climbing corporate ladders or following predefined goals, but from building a career rooted in purpose and passion.

Their ideas planted the seed of possibility, showing me that it was okay ― even necessary ― to carve out a path that wasn’t conventional if I wanted to live an authentic, fulfilling life.

I’ve leaned into these ideas over the years, balancing part-time roles and freelance gigs with long-term travel while prioritizing time freedom. But the dream of starting a business and earning a living solely from my creative work has always been there, and now, I finally feel ready to make it happen.

A Little Blog About Big Ideas

Take a look around today, and you’ll see I’m not alone in this thinking. The rise of independent digital work and the creator economy has sparked a broader shift in how people define success. 

The way we work is evolving and more and more of us are embracing the flexibility and autonomy of being freelancers, creators, and solopreneurs. We now have the power to forge our own paths, whether it’s through content creation, offering niche services, or starting a one-person business.

This evolution is at the heart of Higher Trail.

Social media, for all its power to connect and inspire, often moves too fast, prioritizing quick takes and fleeting moments over real reflection. Here, I want to explore the ideas that matter, free from the constant churn of algorithms and the race for engagement.

This blog will focus on three core areas that drive my curiosity and fuel my creativity:

👉 Workstyle

Workstyle is all about empowering creators and solopreneurs to thrive in today’s evolving work landscape. From actionable strategies for growing an audience to reimagining how one-person businesses operate in the tourism and outdoor recreation space; this pillar offers insights and creative inspiration. 

It will also spotlight new tools and strategies you can use to stay ahead of the curve. With AI as an ally, not a replacement, solopreneurs have the ability to work smarter, unlock creativity, and build ventures that reflect their values.

The future belongs to those willing to adapt, innovate, and lean into what’s possible.

👉 Trails

Trails celebrates Pennsylvania’s breathtaking landscapes with scenic hikes and outdoor adventures. From peaceful forested paths to adrenaline-pumping ridge runs, this section highlights the state’s diverse trail offerings, bringing them to life through immersive storytelling and creative content formats.

👉 Profiles

Profiles is dedicated to the stories of people in the community who have found success as creators and solopreneurs. These are people who have taken risks, embraced their passions, and built meaningful ventures that reflect their values and skills.

Through their stories, we’ll explore the diverse paths one-person businesses can take.

These stories will serve as inspiration for anyone wanting to follow a similar path, showing that success doesn’t always require a team or a corporate structure. It’s about determination, creativity, and staying true to your vision.

Through these themes of Workstyle, Trails, and Profiles, I’ll explore the intersection of two growing trends: the booming interest in outdoor recreation and the rise of one-person businesses.

Blaze Your Own Trail

If you’re a solo creator, know that your journey is unique and every step you take brings you closer to building something meaningful. There will be challenges, but each one is an opportunity to grow and refine your path. 

We’re not just riding a wave; we’re reshaping the future of work. And for me, that future is one where passion meets purpose, and freedom is the foundation of everything we do.

Thanks for reading. I also send out a weekly email. You can sign up below.

TLDR: Work is evolving ― build a career on your terms.